There
are so many copywriters out there today; it isn't hard to find
one. The real challenge is finding one who has the long years
of experience and know-how needed to "get it" when it comes to
direct response, business-to-business, and high-tech accounts
-- especially for landing pages, white papers, direct mail,
and other long-copy assignments.
That's where I can
help. I'm Bob Bly,
an independent copywriter and consultant with nearly 3 decades
of experience writing successful promotions for Forbes, IBM,
Ken Roberts Company, Boardroom, Nortel Networks, Praxair,
SurfControl, Agora Publishing, and dozens of other companies
large and small.
McGraw-Hill calls me "America's top
copywriter." My book, The Copywriter's Handbook
(Henry Holt), is considered by many to be the "Bible" of
copywriting and was voted a "mini-classic of direct marketing"
by the Direct Marketing Club of New York. The legendary David
Ogilvy said, "I don't know a single copywriter whose work
would not be improved by reading this book. And that includes
me."
Your single source for copy that sells
online and offline
On the
Internet, I specialize in online conversion - writing
e-mails, Web sites, and landing
pages that boost leads, orders, and revenues. I
coauthored one of the first books on e-mail marketing,
Internet Direct Mail (NTC), and my Web copy has
been honored with a Standard of Excellence Award from
the Web Marketing Association.
Offline, I write
direct mail, white papers,
ads, brochures, feature articles, press releases,
newsletters, data sheets,
catalogs, and other marketing materials you need
to sell - or help your sales force sell -- more of your
products and services.
The voice of
experience
Most copywriters today
have, at best, only a few years of experience and are
not yet masters of their craft. In sharp contrast, I've
been writing winning promotions for over a quarter of a
century. Just click
here to read what clients say about my copy, the
results it generates, and how easy -- and hassle-free --
it is to work with me.
Of course, there are a
few other senior copywriters you can hire today. But
unlike many of them, I write all my own copy. I don't
hire junior copywriters to work on your promotions. If I
take on your job, you know that every word was written
by Bob Bly... an advantage not available from any other
source.
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